President and CEO
Jim Colvin is president and CEO of Serious Labs, the Canadian virtual reality and simulator technology company. Colvin joined Serious Labs in 2012 after many years working as a lawyer specializing in intellectual property and as a tech entrepreneur and investor.
Colvin has led Serious Lab’s aggressive growth strategy and made it a world leader in the field of virtual reality-based industrial training simulators, with a particular focus on the powered access industry. Its aerial platform simulators are being used by some of the world’s largest rental companies.
Jim holds a law degree from the University of London, while his NCA legal accreditation in Canada comes from the Faculty of Law at the University of Victoria.